A team from the International Rice Research Institute of the Philippines, won the award for an initiative aimed at persuading a million rice farmers in North Vietnam to stop spraying harmful and unnecessary insecticides
Their research showed that a large proportion of the insecticide spraying carried out by rice farmers was applied at the wrong time and directed at the wrong targets. A multi-media campaign was developed to motivate farmers in Vietnam’s Red River Delta to experiment with new information, change their beliefs and stop spraying unnecessarily and ineffectively.
What Happened Next
A communication campaign was conducted in Quang Ninh province in the Red River Delta of Vietnam to motivate rice farmers to reduce their early season insecticide sprays. Results of this campaign contributed to the development of a wide ranging media campaign called ‘Three Reductions, Three Gains’ aimed at motivating farmers to reduce seed and fertiliser rates and pesticide use.
- 2003 Golden Rice Award for the creation of a national committee to develop nationwide implementation.
- 2005 Best Innovation Award by the CanTho government for bringing increased earnings to thousands of farmers and reducing environmental pollution.
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