This research has shown that a large
proportion of the insecticide spraying carried out by farmers is
applied at the wrong time and directed at the wrong targets. Dr Escalada
and her colleagues developed a multi-media campaign to motivate farmers
in the Vietnam's Red River Delta to experiment with new information,
change their beliefs and stop spraying unnecessarily and ineffectively.
Runners-up were Yash Joshi a 15-year-old student
from Bombay, India and Robert Lamb, from a London-based
environment TV production company.
Yash devised an innovative plastic waste recycling process for
use in the home, office and in public places. Robert aimed to develop
a series of creative Public Service Announcements to help publicise
solutions to the global water crisis.